CORPORATE DIRECTOR OF MARKETING, LEGENDARY FAMILY OF COMPANIES
Legendary SVS LLC Legendary SVS LLC Destin, FL Destin, FL Full-time Full-time Estimated:
$125K - $158K a year Estimated:
$125K - $158K a year 1 day ago 1 day ago 1 day ago Job Title:
Corporate Director of Marketing, Legendary Family of Companies Reports To:
Chief Operations Officer, Legendary
Summary:
The Corporate Director of Marketing is responsible for assisting in the planning, development, implementation, and evaluation of the overall marketing plan for the Legendary Family of Companies to include Regatta Bay Golf & Yacht Club, the Emerald Grande, Emerald Grande Spa, HarborWalk Village, Destin Marina Services, Pelican Point Harbor, Legendary Realty, Destin Pointe Realty, Priority Title, and Legendary's marina interests domestic and abroad.
The goal is to drive visitation, business volume and brand awareness.
Essential Duties and Responsibilities Assist in developing an annual marketing plan that drives traffic and revenue to the businesses listed above.
Assist in the design and distribution of marketing materials and campaigns across all platforms.
Is the liaison for social media accounts for all business.
Is the liaison for digital media paid campaigns across social media, Google, etc.
Coordinate, manage and evaluate campaigns and promotions with digital marketing vendors.
Define and measure KPIs monthly.
Assist in developing and executing email marketing campaigns and communications to include various new projects that are in the planning stages, and design campaigns to introduce those projects to the public.
Manage and update multiple company websites on a consistent basis.
Assist in coordinating with department heads to create and maintain collateral and marketing materials for all Legendary entities and their signature events.
Is the lead in organizing influencer opportunities, photo and video shoots and other unique promotional opportunities.
Help develop and execute sponsor/ partner integrations into events and marketing campaigns.
Help drive sales at the new marina locations, whether it be boat slip sales or leasing of slips, through the creation of collateral material and promotional events.
Establish and maintain an excellent community partnership with area Chambers of Commerce, Tourist Development Councils, and marketing and public relations entities.
Maintain knowledge of current trends and practices in content development, public relations, social media and digital communications and marketing.
Assist in writing and distributing press releases as needed.
Manage blog development across all businesses or as needed.
Regularly attend events held by Legendary entities to capture photography and guest feedback.
Examples include ribbon cuttings and ground breakings and HarborWalk Village events.
Other duties as assigned.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty with confidence.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience Requirements Bachelor's degree (or equivalent) in marketing, advertising, or communications and minimum of ten (10) years of experience Excellent leadership, communication, and decision-making skills Experience is digital and print marketing, content marketing, and social media marketing Capable of multi-tasking and working on multiple projects simultaneously Positive attitude Computer skills include but are not limited to Word, Outlook, Excel, Powerpoint Google Ads Certifications Facebook Blueprint Certification Ability to handle multiple guests and operational demands with a high degree of professionalism, operating often with time sensitive deadlines Key Competencies Key Competencies include strong work ethic, negotiating and closing, attention to detail, relationship builder, multi-tasker, problem analysis and solving, excellent communicator, confidentiality, and integrity.
Adhering to our Core Values includes being guest-centric, teamwork, respect, pro-active, accountable, learning, and sustainable.
Language Skills Must be able to speak, read, write, and comprehend the English language.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Ability to write simple and/or complex correspondence.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Must build a budget for each campaign for review with executive management, then monitor expenditures.
Reasoning Ability Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to deal with problems involving a few concrete variables in standardized situations.
Other Qualifications Availability Open and operational seven days a week.
Employees are required to be available to workdays, nights, weekends, and holidays.
License Requirements Valid driver's license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.
Rules and Regulations All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company's Safety Policy.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms; talk or hear and taste or smell.
The employee is frequently required to stand; walk and stoop, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
The employee must be able to lift 5-15 pounds regularly, and over 15 pounds with assistance, upon occasion.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical environment requires the employee to work both inside and outside in heat/cold, wet/humid, and dry/arid conditions.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
$125K - $158K a year Estimated:
$125K - $158K a year 1 day ago 1 day ago 1 day ago Job Title:
Corporate Director of Marketing, Legendary Family of Companies Reports To:
Chief Operations Officer, Legendary
Summary:
The Corporate Director of Marketing is responsible for assisting in the planning, development, implementation, and evaluation of the overall marketing plan for the Legendary Family of Companies to include Regatta Bay Golf & Yacht Club, the Emerald Grande, Emerald Grande Spa, HarborWalk Village, Destin Marina Services, Pelican Point Harbor, Legendary Realty, Destin Pointe Realty, Priority Title, and Legendary's marina interests domestic and abroad.
The goal is to drive visitation, business volume and brand awareness.
Essential Duties and Responsibilities Assist in developing an annual marketing plan that drives traffic and revenue to the businesses listed above.
Assist in the design and distribution of marketing materials and campaigns across all platforms.
Is the liaison for social media accounts for all business.
Is the liaison for digital media paid campaigns across social media, Google, etc.
Coordinate, manage and evaluate campaigns and promotions with digital marketing vendors.
Define and measure KPIs monthly.
Assist in developing and executing email marketing campaigns and communications to include various new projects that are in the planning stages, and design campaigns to introduce those projects to the public.
Manage and update multiple company websites on a consistent basis.
Assist in coordinating with department heads to create and maintain collateral and marketing materials for all Legendary entities and their signature events.
Is the lead in organizing influencer opportunities, photo and video shoots and other unique promotional opportunities.
Help develop and execute sponsor/ partner integrations into events and marketing campaigns.
Help drive sales at the new marina locations, whether it be boat slip sales or leasing of slips, through the creation of collateral material and promotional events.
Establish and maintain an excellent community partnership with area Chambers of Commerce, Tourist Development Councils, and marketing and public relations entities.
Maintain knowledge of current trends and practices in content development, public relations, social media and digital communications and marketing.
Assist in writing and distributing press releases as needed.
Manage blog development across all businesses or as needed.
Regularly attend events held by Legendary entities to capture photography and guest feedback.
Examples include ribbon cuttings and ground breakings and HarborWalk Village events.
Other duties as assigned.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty with confidence.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience Requirements Bachelor's degree (or equivalent) in marketing, advertising, or communications and minimum of ten (10) years of experience Excellent leadership, communication, and decision-making skills Experience is digital and print marketing, content marketing, and social media marketing Capable of multi-tasking and working on multiple projects simultaneously Positive attitude Computer skills include but are not limited to Word, Outlook, Excel, Powerpoint Google Ads Certifications Facebook Blueprint Certification Ability to handle multiple guests and operational demands with a high degree of professionalism, operating often with time sensitive deadlines Key Competencies Key Competencies include strong work ethic, negotiating and closing, attention to detail, relationship builder, multi-tasker, problem analysis and solving, excellent communicator, confidentiality, and integrity.
Adhering to our Core Values includes being guest-centric, teamwork, respect, pro-active, accountable, learning, and sustainable.
Language Skills Must be able to speak, read, write, and comprehend the English language.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Ability to write simple and/or complex correspondence.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Must build a budget for each campaign for review with executive management, then monitor expenditures.
Reasoning Ability Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to deal with problems involving a few concrete variables in standardized situations.
Other Qualifications Availability Open and operational seven days a week.
Employees are required to be available to workdays, nights, weekends, and holidays.
License Requirements Valid driver's license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.
Rules and Regulations All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company's Safety Policy.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms; talk or hear and taste or smell.
The employee is frequently required to stand; walk and stoop, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
The employee must be able to lift 5-15 pounds regularly, and over 15 pounds with assistance, upon occasion.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical environment requires the employee to work both inside and outside in heat/cold, wet/humid, and dry/arid conditions.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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